Sponsorships

Hugo Milner is a British triathlete known for his strong running background and rapid ascent in the sport since transitioning from cross-country running in 2021. He represents Great Britain internationally and was added to the British Triathlon Federation's World Class Olympic Programme in 2024.

Hugo’s victory at the 2023 World Triathlon Cup Miyazaki was a significant breakthrough, achieved by overcoming a substantial deficit on the run, showcasing his exceptional running abilities. He followed this up with another win at the Europe Triathlon Cup Quarteira in March 2024. In the 2025 season, he achieved his best World Triathlon Championship Series (WTCS) result to date, finishing 8th in Alghero

Webuycycle have sponsored Hugo since he started out on his triathlon journey. We initially provided him with a race bike before he secured a bike sponsor, whilst also providing him with mechanical support with his race bikes and some financial support to help with his race and training programme. Hugo also receives wheel sponsorship through Vetta Cycling, a company which has a strong partnership with Webuycycle.

As a local athlete and regular visitor to our work unit, we enjoy observing his progress and wish him all the best in his quest to be selected for the GB Triathlon Team for the Olympic Games which are due to be held in Los Angeles in 2028. 

Tom Bishop is a British professional triathlete who also comes from Derby and has competed at the highest level. Tom had a long and successful career in short-course racing before transitioning to long-distance events in recent years.

Tom Bishop has amassed a number of achievements throughout his career, including:

• A silver medal at the ITU World Triathlon Abu Dhabi in 2017.
• A seventh-place finish in the 2017 ITU World Triathlon Series overall standings.
• Winning a gold medal as part of the mixed relay team at the 2016 ETU Triathlon European Championships in Lisbon.
• Securing a silver medal in the mixed relay at the 2018 ITU World Triathlon Mixed Relay Series in Nottingham.
• Breaking the British men's long-distance record with a second-place finish at Challenge Roth in 2024, clocking a time of 7:37:54.

Webuycycle has provided vital support to Tom Bishop at various stages of his career and we have been involved as a sponsor since 2017, which was right at the start of our business venture and just before he was runner-up to the great Javier Gomez in the World ITU race in Abu Dhabi. The sponsorship with Webuycycle is a partnership that provides Tom with crucial financial backing, equipment and mechanical support with his race and training bikes. Again as a local triathlete, we have a strong relationship with our sponsored athletes and like Hugo he is a regular visitor to our premises and takes a keen interest in the growth of our business.

Sian has had a notable career in triathlon, demonstrating her strength in both individual and team events:

• Multiple European Champion in mixed relay events at junior, U23, and elite levels.
• Silver medal at the 2014 Youth Olympic Games in the mixed relay.
• Bronze medal at the 2021 European Triathlon Championships (individual).
• Fifth-place finish at a World Triathlon Championship Series (WTCS) event in Hamburg in 2021.
• First World Triathlon Cup victory in Hong Kong in 2024.
• Fourth-place finish at the Arena Games in Singapore in early 2025.

Webuycycle have sponsored Sian for a number of years now. We have provided her not only with financial support to help out with her race and training programme at elite level but we’ve also supplied her with race bikes and associated mechanical support for both the 2024 and 2025 race seasons. Sian is another athlete who receives wheel sponsorship through Vetta Cycling, a company with strong links to Webuycycle.

Webuycycle began our sponsorship journey with BCC Race Team in 2024. The team was quickly granted Elite Development Status by British Cycling. The team focuses on nurturing young talent, creating a pathway for riders from the Beeston Cycling Club Academy, which starts with riders as young as 14. This model aims to create a sustainable pipeline for elite cycling in the UK.

Webuycycle provides crucial financial backing and equipment, including race bikes and team car bikes. This allows the team and its riders to focus on their development and racing goals. This comes at a difficult time in British cycling when many other elite-level teams have folded and has enabled the team to achieve some of the following results:

• Junior CiCLE Classic Wins: The team has won the Junior CiCLE Classic twice, which is one of the biggest races on the Junior circuit. Most recently, Ahron Dick of BCC Race Team won the Junior CiCLE Classic in 2025 following Ben Marsh’s victory in the same race in 2024..
• National Track Championships Medals: BCC riders have achieved success on the track, including Will Salter securing multiple medals at the 2024 National Track Championships (Junior Open), winning gold in the Points Race, silver in the Kilo, and bronze in the Scratch race. Will Salter is also a senior national track champion in the team pursuit.
• UCI World Junior Track Sprint Champion: Kristian Larigo, a BCC pathway rider, became a UCI World junior (U18) track sprint champion after winning a European track title.
• Lewis Tinsley achieved a 4th place finish in the Junior National Road Race Championship in 2024 and also recorded a top ten finish at the Junior Tour of Wales in 2024.